The 7 Slices of Marketing Success

A new system to help businesses maximize their Marketing Plan

Nelson, BC – February 2010 – After a year of changes, obstacles overcome and major research Chris Holland of Juggernaut Marketing Communications is extremely excited to announce the development of a new methodology that will help businesses during these unpredictable economic times. The 7 Slices of Marketing Success is a new formula for helping businesses control and maximize their marketing efficiency and it is being released during the perfect crossroads: the start of a new year.

At the beginning of last year Chris Holland of Juggernaut could feel the paradigm shift happening and realized that the marketing and communications industry was changing and fast. As Chris embarked on trying to find the most efficient ways to embrace the changes, he was continually inundated with obstacles and barriers that the average business person was facing. There were new opportunities on the horizon but there needed to be a system that could help make sense of these changes and obstacles.

Over the past year Juggernaut Marketing Communications has been developing and testing a new Organizational Methodology that helps businesses create an easy to implement Marketing Plan. This system takes into account the individuality of each industry and the logical flow of a successful marketing campaign. The 7 Slices of Marketing Success is a revolutionary new system for ensuring the success of a business's marketing efforts. The principle of the 7 Slices of Marketing Success is that every Marketing Plan needs to have a clear objective, purpose and goals. The 7 Slices are 1.Sales, 2.Direct Contact, 3.Online, 4.Publicity, 5.Promotions/Events, 6.Advertising and 7.Fusion. These slices work together in a prioritized sequence to make sure that any marketing campaign is utilizing all of the opportunities available.

“I was approached by a number of clients about how to help make sense of the new developments in technology as they apply to marketing. I always had a love for new technology and have been studying it all my life. Many professionals have offered excellent advice, but not many of them really put together a system that was easy to follow and added extra elements for efficiency and control,” says Chris Holland. “The 7 Slices of Marketing Success makes creating and implementing marketing plans fun and easy by helping business owners understand and enjoy the process.”

Juggernaut Marketing Communications has embedded this new methodology into an annual marketing review and recommendation package that will help businesses gain control and ensure their annual Marketing Plan is efficient and effective. To find out more contact Chris Holland of Juggernaut Marketing Communications at 250.505.5016 or email info@JuggernautMC.com. You can also find research on http://www.juggernautmc.com/ and http://juggernautmc.blogspot.com/

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Green Words Writing and Editing

Take one nature lover, add a genetic predisposition for good spelling and you (eventually) get Green Words Writing and Editing: help for the linguistically challenged, the wordophobe, and those too busy to tangle with dangling participles.

A 30-year veteran in the environmental field, Green Words' owner Anne Champagne specializes in researching, writing and copy editing words devoted to protecting all things green and beautiful. That hasn't stopped her from red penning everything from art to travel writing, psychology, scientific reports, fiction and poetry. She's copy edited books, magazines, a newspaper, websites, reports, brochures and ads and would like to do so for you. Crazed souls from book editors to magazine mavens have thought her prose worthy of print, going so far as to include it in a coffee-table book, Islands of Hope: Ontario's Park and Wilderness.

"It's all about credibility," says Anne. "What you have to say is considered more trustworthy and legitimate if it's clearly written and free of typos and grammatical errors."

Anne draws on her university training in environmental studies and communication, and college training in copy editing (a BA in Environment-Resources Studies and English and a master's degree in Environmental Studies with a focus on communication). She works with another seasoned researcher/writer and a graphic designer to turn out finished documents, ready to make their mark on the world.

Whether you're a non-profit group, academic, publisher, writer, consultant or green business, Green Words will do the research you don’t have time to do, write copy suited to your target audience, and clear your documents of spelling and grammatical glitches. At a discount if you're a non-profit.

According to one Green Words client, "Anne’s amazing attention to detail and ability to quote reliable sources for her suggestions and proposed changes are second to none. I don’t think you will find anyone more dedicated or reliable in the industry."

Green Words Writing and Editing
http://www.green-words.ca/
250 358-2666
annec@green-words.ca

Marketing Crossroads 2010

In January I wrote an article about the importance of this year’s Marketing Crossroads. After having it proofed by Anne Champagne of Green Words, I sent it to the local media to see who would pick up the story. Both the Nelson Daily News and IloveNelson.com wrote about this story in their business section.

This is an example of being the resource for your industry. I will be writing a minimum of one article a month, post updates on research and answer questions from students, clients and beyond.

I encourage everyone to become a resource for their industry and share your findings.

How Much is That Potter in the Window

Press Release

For immediate release

Date: November 26, 2009
Contact: Diane Walters
Phone: 250.354.1228





How Much is That Potter in the Window – The one with the spinning Wheel…

eARTh Community Clay Studios Supports Local Artists with a Live Exhibition

Nelson BC – From Saturday November 28th to Monday the 30th Diane Walters of eARTh Community Clay Studios is particularly excited to feature local and innovative Potters in a window display of the Factory Arts Collective on Baker. This is a rare opportunity to see an active potter in their natural habitat, well at least a window display version of eARTh Community Clay Studios. People will have the chance to watch daily wheel demonstrations, ask questions and shop for seasonal gifts while raising money for the Factory Arts Collective.

On the weekend of the 28th, Diane and her studio members will be making eARTh dishes in the window of the Factory on Baker and feature finished ware for sale in time for the Holiday season. Partial proceeds from the weekend sales will help to support local artists through the initiative of the Factory Arts Collective. The Factory is a diverse group of artists that work together in an open studio concept. This is where people are invited to not only purchase local art, but to witness how it is created and connect with the artist.

“This event is wonderful opportunity to be apart of the vibrancy of Baker Street. Our living, working, creative window display is a fun way to showcase the talents found in our community.” Diane said. “Potters in The Window is going to be a entertaining activity for the whole family, and is a perfect launch for the eARTh Community Clay studio family workshops, Christmas in the Kiln.”

Everyone is invited to come on down from Saturday November 28th to Monday November 30th to watch a live clay art show and experience the Factory on Baker. For more information or to be apart of the action, contact Diane Walters at her eARTh Community Clay Studios at 250.354.1228 or check our the website http://www.earthstudiosonline.com/ .

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Kootenay Wedding Connections Huge Success

Happy Brides and Grooms did the vendor stroll at

Kootenay Wedding Connections on October 4, 2009

- an ecstatic Bride & Groom won the Dream Kootenay Wedding Package!

CASTLEGAR BC – Kootenay Wedding Connections was a huge success on Sunday October 4, 2009. Held at the Castlegar Community Complex close to 150 guests had the opportunity to meet close to 40 local business owners in the wedding industry to help plan 2010-2011 weddings. Brides and Grooms had the opportunity to taste samples from Selkirk Classic Catering, see beautiful décor by Just Your Style, rental options from sarees to linens to coffee machines and sound equipment from L.O.V. Event Rentals, cake-tasting from Fantasy Fondant, lighting options from Sounds Alive, dress selections from Kiss The Bride and a local photographer in action from Peridot Photography.

Helpful seminars were offered in choosing a photographer from FRESHphotography, Financial advice from the Investors Group and wedding coordination tips from Destined To Be.

An elegant fashion show was sponsored by Kiss The Bride and door prizes galore were handed out throughout the day. Kootenay Wedding Connections would like to thank all of the vendors for their enthusiasm and door prize donations. Larger door prizes were also gratefully accepted from FRESHphotography, Vanilla Bean Bakery and the Fireside Inn & Conference Centre.

The Grand Prize Winners were Brittany Meierhofer and Richard Feeley from Nelson. The thrilled bride and groom won full coordination from Destined To Be, a décor package from Just Your Style, a wedding dress (up to $1000) from Kiss The Bride, Banquet room and $500 gift certificate from The Hume Hotel, $400 gift certificate from Feelings With Flowers, Full photography package from Peridot Photography, Trash the Dress Session from Ali Watt/Chicken Little Photography, Mic package and sound pass from L.O.V. Event Rentals, Tupperware Package from Susan Wilson Tupperware, “Welcome Basket” from Columbia Gardens Weddings, Gift Baskets from Sharon Hilts for Arbonne, and Country Roads, Gift Certificate from Mountain Spa Retreat and a $200 Duvet from Kootenai Moon.

“We were thrilled with this fall’s bridal fair. It is fantastic that we can let brides and grooms know that they can plan almost every aspect of their dream wedding right here in the Kootenay’s. And it was thrilling to present such a fantastic grand prize to a local bride and groom! We couldn’t have done it without our community of local business owners, Thanks!!!” says Marni, Cecilia and Andrea of Kootenay Wedding Connections.

Looking forward to next years’! And a big thanks to all of the local press, without you functions like this wouldn’t be able to reach the community.

Largest Fall Bridal Fair This Side of The Kootenay's

Largest Fall Bridal Fair This Side of The Kootenay's -

Kootenay Wedding Connections

Wedding planning made easy, as every feature of your dream wedding can be set in motion in one afternoon, under one roof.

CASTLEGAR BC - KOOTENAY WEDDING CONNECTIONS takes place on Sunday October 4, 2009 at the Castlegar Community Complex. If Brides and Grooms have not started the plan for their Spring/Summer 2010 wedding yet, now is the time before wedding vendors like venues, photographers, caterers, coordinators and more are booked up. And how to tackle this gigantic task? Attend Kootenay Wedding Connections and meet every wedding vendor under the sun (and their competition) in under 3 hours and at one location!

Kootenay Wedding Connections will feature 2 separate showcases to choose from: A Morning Showcase from 11am - 1:45pm and an Afternoon Showcase from 2pm - 4:45pm. Within these showcases Brides and Grooms have the opportunity to meet with Wedding Décor people, invitation people, wedding dress people, Stag/Stagette people, Coordinators, Photographers, Caterers, DJ's, Gift Registry people and so much more. Each showcase will be catered by Selkirk Classic Catering, photographed by Peridot Photography, decorated by Just Your Style Wedding Décor & Rentals and L.O.V. Event Rentals and special treats to test from a local vendor. Seminars will be presented from local, experienced wedding business owners on how to make your wedding day a dream come true. At the end of each showcase, enjoy a fashion show with all the latest wedding wear trends.

And Brides, dread dragging your Groom from table to table? Let them enjoy the Groom's Room while you suss out the options and then drag him away from his part of the wedding planning to enjoy the fashion show, fantastic door prizes and delicious treats!

"After participating in so many bridal fairs, both locally and in major city centres, we (Marni of Destined To Be, Cecilia of Just Your Style, and Andrea of Kiss The Bride) wanted to create a bridal fair that was fun, attractive and bottom line - lets brides and grooms realize they don't have to go to Kelowna, Spokane, Calgary, or Vancouver to get what they need for their wedding. It can all be found here in The Kootenay's. The 2 showcase format is new to the Kootenay's and our goal is to give more one on one time with Bride & Grooms with local vendors."

To top it all off every Bride and Groom is entered in a draw to win their Dream Kootenay Wedding with full prizes being donated by local businesses. At a value close to $15,000 with prizes that include Full wedding coordination from Destined To Be, Wedding Dress from Kiss The Bride (up to $1000), Wedding Décor from Just Your Style (up to $1000), Photography package from Peridot Photography (up to $2800), Floral Package from Feelings With Flowers and so much more! And if Brides and Grooms pre-register they double their odds at winning the Dream Kootenay Wedding Package as they will be entered twice in the draw! The Bride and Groom will also receive a gift for pre-registration.

Pre-registration tickets available at: Destined To Be, 619 Front St, Nelson 250-505-2454 and Kiss The Bride, 1B-1801 Columbia Ave, Castlegar BC 250-304-1901. Pre-registered tickets are $10 each and include gift for Bride/Groom. Cash or Cheque only. Tickets available at the door $10, cash only.

Partial proceeds to The Pura Vida Foundation.

Andrea Hughes
250-304-1901
info@kissthekootenaybride.ca
http://www.kissthekootenaybride.ca/

Kiss The Bride - a modern store for the Modern Bride...

Read, Cook, and Roll Around

Why I Love Being a Dad
By Chris Holland

Before I became a Dad, I researched, read, listened and asked questions on the best ways to raise a healthy and well balanced child. In almost all of my research there was an underlying theme; Engage, Communicate and Relate

Engage the mind – encourage them to think, this world is a wonderful place and the best way to engage your child is to read. Take the time to rediscover the stories you remembered as a child yourself and if you don’t have any memories, now is the time to create them.

I discover as I read stories to my daughter, that we share a moment together and as I watch her grew daily so does are relationship. I decided to shut of the TV and explore the endless wonderment of the human mind and let me tell you, there are a lot of fun surprises in store when you try this. From the crazy and wonderful mind of the Munch Man to the rhythmic dance of Sandra Boynton I have read more books with my daughter than I did in college.

For me, I was never invited into the Kitchen until late into my teens, and then it was more about survival than exploration. Today my little girl and I routinely create meals, bake bread and make cookies. I’m not an expert in the kitchen but by letting go the fear of the unknown and having a co-pilot to discovery, my daughter and I enjoy our time in the Kitchen, she understands were food comes from and the process of how it is made and I get to see what it is like to taste sugar for the first time.

I realized very quickly when my daughter was brought into my life that she is way smaller than I am. I watched other parents and remembered what it was like to be small. The one thing I remembered was this world was not built for children, bank tellers sat in towers, chairs were always to big, the underneath of the table was my first view of dinner and when the adults gathered around me to talk, I felt like ant amongst giants.

With my daughter I make sure when I’m talking to her that I make eye contact, this means getting down on my knee to her level to show respect for her current height. I also discovered that while your down there you can play, goof, laugh or just plain roll around.

The other day my little girl came to me with a secret. As I got down to her level she cupped my ear and whispered – I love you Daddy, you are my best friend, Thank You.

And that is why I love being a dad.

Grounded Gives to the Kids

For immediate release: February 19, 2009

Contact: Sasha Kitch of Grounded at 250-352-1712

Grounded Gives to the Kids - local businesses lend a helping hand

Sasha Kitch of Grounded organic coffee house is taking an inspirational step toward helping kids in the Kootenays. On Thursday March 5th, Sasha will donate her entire proceeds for the day to Kootenay Kids Society. From the 6:30am opening until the 6pm closing, ALL proceeds from that day’s sales will be given to the society’s Family Place Life After Birth parent support program, a unique program that helps to give little people a big start.

With all the uncertainty and volatility of today’s economy, there is a tendency for people to be less generous when it comes to community donations, Sasha Kitch and the staff of Grounded want to change that by being an example in Nelson of business giving back to the community.

"When Sasha approached me with this idea, I was thrilled and humbled by her generosity,” says Stephanie Fischer, Executive Director of Kootenay Kids “At the Family Place we see daily how the economic uncertainties impact families and children, In 2008, BC had the highest child poverty rate in Canada for the fifth year, an estimated 181,000 children, or 22%. Our Life After Birth program offers an engaged and supportive environment for families of all walks of life and with our food cupboard program we can address immediate needs of some low income families and children”.

Sasha and husband James are no strangers to the services that the Family Place offers. The Life After Birth program is not only a benefit to parents that are just starting out, it is an excellent service for the children, Sasha explains.

“When I gave birth to my first son, the Family Place was there for me. They helped me to adjust to the new life that a child brings and taught me how to maximize the enjoyment out the experience,” says Sasha, “It was very clear to me that during these tough economic times that giving back to those who need a helping hand should be a priority.”

Giving back to the community is part of the philosophy of Grounded Organic Coffee House. They regularly give a portion of their tips to charity in hopes that it will inspire other people and businesses to become even more involved in community organizations and associations towards building a healthy and supportive environment for all.

It already is working, according to Sasha. When other businesses heard about this plan they too understood the importance of giving back to the community, and have generously donated gifts and prizes for a special draw. Mountain Baby, the Kootenay Coop, Pixie Candy, McLaughlin’s, Kootenay Coffee and Mountain Waters Spa have all come forward in support of the Grounded campaign for Life After Birth.

Everyone is invited to also help by coming down to Grounded at 616 Vernon St. in Nelson BC on Thursday March 5th from 6:30am to 6pm and buy a coffee, latte, or one of the many delicious offerings that are available. For more information about this event or to get involved, contact Sasha Kitch of Grounded at 250-352-1712.

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A new look on an old way

Communicate and Educate, two, if not the most, important factors in running a successful business. Some of the greatest concepts and cleverest ideas can fall prey to not paying attention to these important words.

When running your business you have something to offer and there are people that would be interested in this. You have to find the most effective ways to communicate what it is you have to the people you want to reach. But wait, what about this education thing? Any time you reach your target audience they are going to want to know a couple of things, like, why you? This is where you pour on the education.

There are many ways to maximize your abilities to communicate and educate. Along with many forms of advertising, publicity, marketing and promotions also equally important is Networking. Some people cringe at the thought of having to go to some event to hang out and meet strangers while making chit chat, this is sometimes based on fear, similar to public speaking.

Networking should never be feared, for if you are proud of yourself and the business you represent this is an opportunity to communicate and in the process educate and learn.

Throughout your community there are many Networking groups and opportunities. These can be formal organizations and events to user groups and clubs. Find out what type of group gets your interest and get involved

Fusion Marketing - Distinction over competition

“The key to successful guerrilla marketing is in embracing not the concept of competition, but the beauty and advantage of co-operation. “ Marketing Monthly, Guerrillas in our Midst

Marketing can be seen as a toolbox that contains all of the equipment needed to communicate about and advance your business. Sales strategies, advertising, promotions and guerrilla tactics are just a few of the valuable tools available. One of the most effective, rewarding, underutilized, and inexpensive methods of marketing is to partner your marketing efforts with the efforts of others.

Fusion Marketing is working in a collaborative way with other businesses for mutual profitability. Recently, a baby store joined forces with a spa, restaurant, framing shop, art store and furniture boutique to promote their new line of products.

Comfort & Joy hosted Celebrate Nelson, a contest that rewarded customers in a fun and exciting way. By partnering with suppliers and local businesses, Comfort & Joy was able to give away prizes to many customers, while featuring great products and services. Sharing the promotional campaign increased awareness and excitement in the local community. Furthermore, Silverfern Framing and Kootenai Moon contributed to the ambience by donating decorations, which featured products from their stores. The result was a successful fusion campaign that raised top of mind awareness for all that participated, at no additional expense.

The more people that you share your marketing efforts with, the greater your reach. Why have the staff of just one store talking about a promotion, when you can have many people spreading the news. And if they are happy and excited about what they are doing, the better! Fusion is most effective when it’s fun.

Juggernaut’s mission is to enable businesses to accomplish their marketing goals by obtaining professional assistance and learning unique strategies that work for them, in the process. For more information, contact us at medianow@telus.net

Juggernaut Marketing Communications, 809 Baker, Nelson, BC Tel: 505-5016

JUGGERNAUT MARKETING COMMUNICATIONS

Juggernaut Marketing Communications is located in Nelson, British Columbia, specializing in affordable marketing consultation for local and international businesses. Primary services include innovative marketing solutions, media coordination, training, special events planning, and HR/communication systems overview.

This company is the passion of Chris Holland, a Communications Specialist with a diverse work history and grounded understanding of the needs of businesses. With a degree in Communication from Simon Fraser University, Chris launched his career by creating a one person traveling promotional show for the opening of Science World. Moving into the raucous world of hospitality promotions, Chris spent the next decade pioneering new ways to promote, market and advertise using guerrilla tactics, fusion campaigns and hosting the grandest events on the most impoverished of budgets. The adventure continued as Chris spent the next six years in the corporate world developing sales strategies, resource/account management, professional training development, human resource consultation and advertising/marketing analysis.

Now residing in the Kootenays, Chris Holland brings his knowledge and experience to a new plateau with Juggernaut Marketing and Communications. The motivation behind this company is Chris’ passion to accomplish goals. “It is extremely exhilarating to have an idea or a dream and make it become a reality,” says Holland. “The key ingredient to the process is to be open minded and have fun.”

Juggernaut’s mission is to enable businesses to accomplish their marketing goals by obtaining professional assistance and learning unique strategies that work for them, in the process. Juggernaut aims to wow clients with outstanding customer service and ultimate client satisfaction.

Juggernaut Profile: Chris Holland

With over 20 years of hands on experience in Marketing, Sales, Promotions and HR, Chris Holland has had the opportunity to learn from the best and develop a number of marketing methodologies that give entrepreneurs the opportunity to manage their business needs with ease.

Big business have multiple levels of help and systems to ensure everything runs smoothly, Chris Holland has created programs which will give individuals the opportunity to manage and run their businesses efficiently and effectively.

Chris Holland is also an at home entrepreneur that has created a Marketing and Communications company that gives entrepreneurs and individuals the tools and methods needed to run a successful business, while maintaining their ideal lifestyle.

Residing in the Kootenays with his family, Chris provides a very fun and friendly style of no nonsense business training. Most entrepreneurs have an emotional attachment to their business, this passion is something to be celebrated and highlighted. Chris finds inspiration in many aspects of business and feels that any obstacle is an opportunity to grow.

What is a Juggernaut?

Juggernaut: A force, an idea, or a system of beliefs that overcomes opposition — especially if it does so ruthlessly — is called a “juggernaut.”


Juggernaut. Dictionary.com. The American Heritage® New Dictionary of Cultural Literacy, Third Edition. Houghton Mifflin Company, 2005. http://dictionary.reference.com/browse/Juggernaut (accessed: January 12, 2007).