The 7 Slices of Marketing Success

A new system to help businesses maximize their Marketing Plan

Nelson, BC – February 2010 – After a year of changes, obstacles overcome and major research Chris Holland of Juggernaut Marketing Communications is extremely excited to announce the development of a new methodology that will help businesses during these unpredictable economic times. The 7 Slices of Marketing Success is a new formula for helping businesses control and maximize their marketing efficiency and it is being released during the perfect crossroads: the start of a new year.

At the beginning of last year Chris Holland of Juggernaut could feel the paradigm shift happening and realized that the marketing and communications industry was changing and fast. As Chris embarked on trying to find the most efficient ways to embrace the changes, he was continually inundated with obstacles and barriers that the average business person was facing. There were new opportunities on the horizon but there needed to be a system that could help make sense of these changes and obstacles.

Over the past year Juggernaut Marketing Communications has been developing and testing a new Organizational Methodology that helps businesses create an easy to implement Marketing Plan. This system takes into account the individuality of each industry and the logical flow of a successful marketing campaign. The 7 Slices of Marketing Success is a revolutionary new system for ensuring the success of a business's marketing efforts. The principle of the 7 Slices of Marketing Success is that every Marketing Plan needs to have a clear objective, purpose and goals. The 7 Slices are 1.Sales, 2.Direct Contact, 3.Online, 4.Publicity, 5.Promotions/Events, 6.Advertising and 7.Fusion. These slices work together in a prioritized sequence to make sure that any marketing campaign is utilizing all of the opportunities available.

“I was approached by a number of clients about how to help make sense of the new developments in technology as they apply to marketing. I always had a love for new technology and have been studying it all my life. Many professionals have offered excellent advice, but not many of them really put together a system that was easy to follow and added extra elements for efficiency and control,” says Chris Holland. “The 7 Slices of Marketing Success makes creating and implementing marketing plans fun and easy by helping business owners understand and enjoy the process.”

Juggernaut Marketing Communications has embedded this new methodology into an annual marketing review and recommendation package that will help businesses gain control and ensure their annual Marketing Plan is efficient and effective. To find out more contact Chris Holland of Juggernaut Marketing Communications at 250.505.5016 or email info@JuggernautMC.com. You can also find research on http://www.juggernautmc.com/ and http://juggernautmc.blogspot.com/

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Green Words Writing and Editing

Take one nature lover, add a genetic predisposition for good spelling and you (eventually) get Green Words Writing and Editing: help for the linguistically challenged, the wordophobe, and those too busy to tangle with dangling participles.

A 30-year veteran in the environmental field, Green Words' owner Anne Champagne specializes in researching, writing and copy editing words devoted to protecting all things green and beautiful. That hasn't stopped her from red penning everything from art to travel writing, psychology, scientific reports, fiction and poetry. She's copy edited books, magazines, a newspaper, websites, reports, brochures and ads and would like to do so for you. Crazed souls from book editors to magazine mavens have thought her prose worthy of print, going so far as to include it in a coffee-table book, Islands of Hope: Ontario's Park and Wilderness.

"It's all about credibility," says Anne. "What you have to say is considered more trustworthy and legitimate if it's clearly written and free of typos and grammatical errors."

Anne draws on her university training in environmental studies and communication, and college training in copy editing (a BA in Environment-Resources Studies and English and a master's degree in Environmental Studies with a focus on communication). She works with another seasoned researcher/writer and a graphic designer to turn out finished documents, ready to make their mark on the world.

Whether you're a non-profit group, academic, publisher, writer, consultant or green business, Green Words will do the research you don’t have time to do, write copy suited to your target audience, and clear your documents of spelling and grammatical glitches. At a discount if you're a non-profit.

According to one Green Words client, "Anne’s amazing attention to detail and ability to quote reliable sources for her suggestions and proposed changes are second to none. I don’t think you will find anyone more dedicated or reliable in the industry."

Green Words Writing and Editing
http://www.green-words.ca/
250 358-2666
annec@green-words.ca

Marketing Crossroads 2010

In January I wrote an article about the importance of this year’s Marketing Crossroads. After having it proofed by Anne Champagne of Green Words, I sent it to the local media to see who would pick up the story. Both the Nelson Daily News and IloveNelson.com wrote about this story in their business section.

This is an example of being the resource for your industry. I will be writing a minimum of one article a month, post updates on research and answer questions from students, clients and beyond.

I encourage everyone to become a resource for their industry and share your findings.