In January I wrote an article about the importance of this year’s Marketing Crossroads. After having it proofed by Anne Champagne of Green Words, I sent it to the local media to see who would pick up the story. Both the Nelson Daily News and IloveNelson.com wrote about this story in their business section.This is an example of being the resource for your industry. I will be writing a minimum of one article a month, post updates on research and answer questions from students, clients and beyond.
I encourage everyone to become a resource for their industry and share your findings.
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